Clarene Mitchell started TCM Communications in July 2017, after a stretch of unemployment pushed her to build a job for herself. She coaches businesses on LinkedIn, works with clients across the US and further afield, and has built close to 10,000 followers of her own. Her read on the platform is that organic growth comes easier there than anywhere else, so the work is showing up with something worth reading rather than paying for reach. She runs a live show for female entrepreneurs twice a month and a LinkedIn newsletter that the platform picked out as a top pick.
Her clearest proof came in 2020, when she posted a LinkedIn tip in graphic form every single day for a year, built in PosterMyWall and tied together with a custom hashtag so the whole campaign stayed findable. That pace only works with a plan behind it. When she takes on a client, they sit down together and decide what goes out and when, and she builds them a content calendar to keep. Her rule for the content is simple: give people something that improves their day rather than something that sells at them, and do it reliably enough that they expect you.
You can set the same rhythm. Build the graphics from LinkedIn post templates, keep your logo and colors consistent with Brand Kits so people recognise a post before they read the name, and sort the profile out with a proper LinkedIn banner. Then block one afternoon, lay the month out in the Content Planner, and let the LinkedIn scheduler publish each one while you get on with client work.
